Why the MRI exists
Most MSME founders don't have a "strategy problem". They have five to seven connected problems — leadership dependency, weak sales structure, missing SOPs, scattered data, and unclear finance — that show up as one general feeling of stuck.
The MASA Business MRI™ is the first, honest look under the hood. It scores your business across the ten diagnostic domains that define the MASA Business Operating System™: Strategy, Leadership & People, Sales & BD, Marketing & Branding, Operations, Finance, Technology & AI, Governance & Risk, Innovation & Product, and Scale Readiness.
How we work
- You answer honestly. Fifty structured questions, five minutes per domain.
- We review manually. A senior MASA consultant reads every answer against your industry and scale.
- You get a report. Your MASA Business Health Card™ with maturity level, top gaps, and a prioritised action list.
- You choose the path. Based on the report, we may recommend Knowledge Gap Consultancy, Strategy & Design, Business in a BOX™ implementation, or the Growth Partner Program.
The MASA Business Maturity Model™
Every business we diagnose lands on one of six levels, from L0 – Idea (founder-driven concept, no structured systems) all the way to L5 – Enterprise (professionally managed with governance, succession, and scalable systems). Your MRI tells you where you are today and — critically — what specifically needs to change to reach the next level.
What you get
- An overall MASA Business Health Score™ (out of 100).
- Per-domain scores with commentary on the biggest gaps.
- A prioritised action list you can start on in the next 30 days.
- A recommended MASA program pathway, if you want a longer engagement.
Ready to begin?
Start your MRI at /#start. The full assessment takes about 25–40 minutes to complete honestly. Your progress auto-saves so you can leave and come back.